As Marketing Strategist – Demand & Pipeline, you’ll build and execute campaigns that connect our product to the people who need it — across channels, regions, and funnel stages. From paid media and events to partnerships and customer stories, you’ll shape how DNL shows up in the market and feeds the sales engine.
This is a high-ownership, individual contributor role with cross-functional impact — and the potential to grow into a leadership position as we scale internationally.
Tasks
Build and Execute Pipeline-Driven Campaigns
Run integrated marketing campaigns across channels — paid ads, SEO, events, partnerships, content, and outbound enablers
Design initiatives for different funnel stages and ICPs, from awareness to conversion
Build repeatable, localized campaign frameworks for new markets or verticals
Align Marketing with Sales & GTM Strategy
Collaborate with Sales and BizDev to understand market priorities, opportunity stages, and buying journeys
Translate ICPs into relevant, channel-specific messaging
Develop sales-supporting assets like case studies, outreach kits, and vertical landing pages
Own Analytics, Testing, and Optimization
Define and track funnel metrics (e.g. SALs, SQLs, pipeline contribution per campaign or region)
Design A/B tests, analyze performance data, and refine based on insights
Use tools like HubSpot & LinkedIn Campaign Manager to inform your roadmap
Drive Visibility through Content and Exposure
Oversee the creation of campaign content — from thought leadership to customer success stories
Identify PR and visibility opportunities: e.g., speaker slots, articles, collaborations with ecosystem players
Coordinate both digital and in-person moments to boost reach and reputation
Localize and Systematize Go-to-Market Plays
Tailor activities by geography or segment, considering market maturity and local dynamics
Turn successful initiatives into scalable playbooks for future campaigns
Serve as the orchestrator of marketing execution across teams and touchpoints
Benefits
Attractive conditions:
30 days’ vacation, competitive salary, and a monthly voucher.
Real ownership:
You will take charge of one of the most business-critical functions at DNL — with full autonomy and strategic relevance.
Growth & impact:
You’ll shape the marketing engine of an ambitious SaaS scale-up and gain visibility across departments and geographies.
Top team:
Work with a curious, international, and driven team that celebrates wins and learns from experiments.
Flexible work:
Hybrid setup with the option to work remotely part of the week, plus regular team events.
Growth Marketing Expertise:
3+ years of experience in a growth marketing or demand generation role within a SaaS or B2B software company.
International B2B Experience:
Familiarity with expanding into new geographies and tailoring strategies to international markets.
Analytical Mindset:
Comfortable navigating dashboards, segmenting data, and turning insights into action; confident working with tools like HubSpot, Google Analytics, Looker/PowerBI, or equivalent.
Channel Fluency:
Hands-on experience with multi-channel growth tactics, including performance marketing, email automation, content strategy, and offline activation.
Executional Excellence:
Strong project management skills, high attention to detail, and a bias for action in fast-paced environments.
Language:
Fluent in English.
German is a plus but not required.