A little about us 🔥
AI-native design: Kittl is becoming the AI-native, operating system for creative businesses. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team
Rapid growth: 11 million users since 2022
Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely
Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build
Strong backing: Raised ~$50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox
Learn more: www.kittl.com/career
Your role at Kittl
Search is changing fast: people still use Google, but more answers happen in AI with zero clicks. Kittl needs to win both - and no one owns it yet.
You’ll own organic acquisition end to end - strategy, targets, prioritisation, and the case for engineering capacity - reporting to Julia (our Product Marketing Lead).
What you'll do
Own Kittl's organic strategy - search and AI discovery together - and be the single person accountable for organic performance
Set the targets and report against them: non-branded organic growth, organic signups, signups sourced from AI answers, organic-to-paid conversion, indexed page growth
Prioritise programmatic scale over volume publishing. Our create pages and comparison pages are where the leverage sits, not a bigger blog
Make Kittl quotable by AI systems: structured data, extractable answers, factual specificity, and the off-site presence that shapes what models say about us
Write the technical SEO requirements and win engineering capacity for them in cycle planning - you'll be arguing your corner against other claims on the same team
Decide what to stop. Some of what we publish today is not compounding, and saying so with evidence is part of the job
Work with Product Marketing and Growth Marketing as well as the Engineering team to prove impact, prioritise, and scope SEO-related projects
What you'll need
5+ years owning organic acquisition at a product-led company, with results you can point to and explain - including the bets that didn't work
Programmatic and template-driven SEO at scale, not just editorial content planning
Genuinely technical: crawling and indexation, schema, server-side rendering, site architecture, page performance. You write the requirement and can tell when it's been built wrong
A real point of view on GEO - what actually moves visibility in AI answers, and how you'd measure it when attribution is partial at best
Fluent in the data: Google Search Console, GA4, and a product analytics tool
Comfortable being the only person in the seat. You set the strategy, defend the roadmap, and don't wait to be told what matters
Nice to have
A freemium or self-serve SaaS funnel where organic feeds signups rather than leads
Managing freelancers or agencies against a standard you set
A design, creative-tools or e-commerce audience
A headless CMS - we run Strapi
Show us, don't tell us
Tell us about one organic bet you made that others disagreed with — what you believed, what you measured, and how it turned out.
Tools you'll work with
Ahrefs — keyword research, backlink analysis, competitor benchmarking and site audits
Peec AI — AI search visibility tracking: how Kittl shows up in answers from ChatGPT, Perplexity and Gemini
Google Search Console — indexing and crawl health, sitemap monitoring, and organic performance (clicks, impressions, CTR, rankings)
Google Analytics 4 — organic traffic, landing page performance and conversion attribution
PageSpeed Insights / Core Web Vitals — page speed and technical performance monitoring
Google Keyword Planner — search volume and keyword demand, alongside Ahrefs
Our internal AI data agent — connects Search Console, BigQuery and Metabase, so you can query SEO performance alongside product and revenue data instead of in a silo
Interview process
Intro call with your recruiter (30 min)
Hiring manager interview (45 min)
A take-home challenge built on a real problem we're facing right now, not a hypothetical
Challenge presentation and discussion with the hiring manager (60 min)
Bar raiser interview (30 min)
Benefits 🥂
Maximise your impact: Real ownership of what you ship. Whether you lead a team or lead through craft, we back you to do the work that matters most
Shape AI-native creative work: Kittl sits where AI, design, and commerce meet. You'll build the tools that decide what professional looks like for our next million users
AI enablement: We use AI across the company, not just in the product
Passionate team: Quarterly hackathons for experimenting with new concepts, pushing boundaries, and delivering the next big thing
Kittl Week: Each year, our global team gathers for a whole week, to work, celebrate, get inspired, and have fun
Work-life balance: 30 vacation days a year, plus public holidays
Hybrid working style: 3 days a week in our office in the heart of Prenzlauer Berg, the rest of the week from home
Remote work: On top of that, work from anywhere in the world for up to 50 days (10 weeks) a year, as long as you're reachable during core hours
VESOP: Enrollment in our Virtual Employee Stock Option Plan. When Kittl grows in value, you share in it
Lunch: Daily chef-prepared meals in the office
Mobility: Your monthly BVG ticket, fully covered
Health & fitness: Urban Sports Club M membership
Learning & development: Annual L&D budget for your professional growth
German classes: Online group courses at every level
🌈 At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!