Intro
We believe talent is everywhere. The chance to live from it isn't.
Millions of creators are talented and invisible at the same time. The value they create flows to middlemen, while the brands who want to reach them are stuck in a non-transparent, fragmented market. So we built the tools to fix both sides at once. Creators turn an account into an income: join a campaign in minutes, make something they're proud of, and get paid fairly for creativity, not follower count. Brands brief once, activate hundreds of creators, and see content live within 24 hours.
Next year, 10,000 creators will make a living from WePush. When a creator earns, a brand grows. When a brand grows, more creators earn. WePush is the fastest-growing creator marketing platform in Europe, with over 150,000 creators and 500,000+ collaborations powering brands like L'Oréal, ABOUT YOU, Zalando, and Sony Music. Two numbers matter to us: how many people make a living through WePush, and how many millions of people brands reach through them.
The role: Getting from 150,000 creators on the platform to 10,000 creators living from it is a growth problem, and it's yours. You own the creator side of our marketplace end to end: how creators find us, how fast they book their first campaign, and why they keep coming back. We're looking for a Growth Lead who thinks in equations, not channels: someone who can break creator growth into its parts, find the one term that's holding the rest back, and move it. You report directly to the founders. DACH is the starting point, and international expansion begins in Q1.
Tasks
What you'll do:
- Take our creator funnel apart, from first touch to signup, first booking, and repeat bookings, and tell us where the leverage is and where we're leaking
- Bulk of your time: Run growth experiments, kill the losers fast, and scale the winners
- Own the creator numbers: acquisition and CAC, retention rate, booking speed, booked revenue and all other relevant creator growth metrics.
- Build and run lifecycle and email marketing that gets creators activated, booked, and back for the next campaign
- Oversee performance marketing for creator acquisition, with your own budget logic and a clear view of what a creator is worth
- Work closely with product: onboarding, activation, and everything that decides whether a creator books in minutes or drops off
- Turn what works into playbooks that hold up outside DACH, so launching the next market is a rollout, not a restart
- Build creator events as a growth channel, similar to what we do for advertisers with"The30"(the30berlin.com)
- Every initiative starts with a hypothesis, an expected outcome, and a number that decides whether it live. You measure outcomes, not activity.
Requirements
You're a strong fit if..
- You've founded a company or led growth at a startup or scale-up, and you can show what you moved: the metric, the starting point, and where you left it
- You're a numbers person first. You build your own analysis, you're at home in SQL or a serious spreadsheet, and you don't wait for a dashboard to exist before forming an opinion
- You find bottlenecks for a living: given a funnel, you can say which step is worth fixing and which ones are a distraction
- You're a real allrounder across analytics, email and lifecycle marketing, and performance marketing, and you've done each of them hands-on, not just briefed an agency
- You understand product well enough to know when the fix is a campaign and when it's a change to the onboarding flow
- High agency and full ownership: you treat the creator funnel like your own P&L, and you'd rather ship a test today than present a strategy next month
- Fluent English, ideally German too, since DACH is where we start. Ideally you also know the creator economy from the inside
Not expected:
- A specific number of years on your CV. We care about what you built and what you moved, not how long it took you to get here
- A background in creator or influencer marketing. Strong growth people learn the market fast, we learned the reverse is rarer.
Benefits
Why work at WePush
This is a rare chance to own one half of a marketplace that already works. WePush is backed by operators who built the creator and music industry from the inside, including former leaders from Spotify and Google. The demand side is there, the product is live, and 150,000 creators are already on the platform, so you're not starting from zero, you're deciding where the next 10x comes from. You'll work directly with the founders, your decisions show up in the numbers within weeks, and the playbooks you write become how WePush launches every new market.
Why you might not want this
This role isn't for everyone, and that's on purpose. You own numbers that are visible to the whole company, and there's nowhere to hide when they don't move. Most experiments fail, including the ones you were sure about, and if that frustrates you more than it interests you, you'll be miserable here.
What we offer
- Competitive salary and meaningful equity, you'll own part of what you're building
- Full ownership of creator growth, reporting directly to the founders
- The chance to take your playbooks international from Q1
- A spot in our Berlin office with a fast-moving, in-person team
- Public transport pass, gym membership, and recurring team lunches
Regardless of who you are, where you come from, how you look, or what music is playing in your headphones, you are welcome.
If you think in bets and want a marketplace to prove it on, this role is for you.