- LiveOps performance steering. You monitor and analyze event cycles, feature rollouts, and in-game promotions, and you proactively highlight opportunities and risks (e.g., pacing, difficulty spikes, churn signals).
- Economy & progression analysis. You evaluate sinks/sources, resource inflation, and progression friction, and you advise on economy tuning to balance fun, fairness, and revenue.
- Experimentation & uplift measurement. You co-own A/B tests for events, offers, and monetization features - defining hypotheses, success metrics, and guardrails, then quantifying incremental impact (uplift, cannibalization, long-term effects).
- Monetization & full-funnel insights. You are confident working with both marketing and monetization KPIs - tracking the funnel from acquisition through offer performance - and translate findings into concrete areas of improvement that help the product reach its goals.
- Dashboards & decision support. You build and maintain self-serve reporting for LiveOps and monetization, enabling fast decisions during event operations and post-mortems.
- Cross-functional alignment. You collaborate with designers, product owners, and developers to improve tracking, ensure clean definitions of KPIs, and communicate results in a way that drives next actions.
- Relevant experience. 2+ years in product/game analytics, in Free-to-Play with exposure to LiveOps and monetization topics (events, offers, economy, segmentation).
- Strong SQL. You write performant queries on large event datasets, validate tracking logic, and are comfortable with joins, window functions, and cohort/funnel analysis.
- Statistics you can apply. You understand experiment design, significance, bias pitfalls, and how to balance speed with rigor in a LiveOps environment.
- Analytical tooling. Confident in Microsoft Excel for rapid analysis and Power BI for clear, reliable dashboards. You also bring working familiarity with AI assistants like Claude and have used Python in an analytical context before.
- Monetization & F2P fluency. You know common F2P concepts (conversion, payer lifecycle, LTV, price elasticity, cannibalization) and follow the broader market - you play and observe live games, spot trends, and can connect them to product and monetization decisions.
- Clear communication. You present insights as decisions: what happened, why it matters, what we should do next - tailored to mixed audiences.
- Ownership & drive. You work in a self-driven way, ask the right questions before they're asked, and prioritize by impact. You thrive in a cadence-driven LiveOps setup and keep digging until you find the "so what?" behind the numbers.