About the role
We are looking for an experienced Event Marketing Manager (m/f/d) to further develop and take ownership of events and webinars as strategic marketing and content channels. In this role, you will help make our events more effective through relevant topics, high-quality formats, a smooth participant journey, and well-planned content promotion. You will work closely with Marketing, Sales, Customer Success, and Partner Management.
Your mission
You will further develop our event and webinar strategy and strengthen the strategic positioning of events as an effective marketing channel
You will identify relevant topics and audience needs in the B2B SaaS space and turn them into compelling event ideas
Together with your stakeholders, you will decide which topics, formats, and speakers create the greatest value for your target audiences
You will conceptualize high-quality webinars and events, from topic selection and agenda development to content preparation
You will take ownership of the participant journey, from invitation and registration through the event and follow-up
You will develop a systematic approach to repurposing webinar and event content and transform it into suitable marketing and sales formats
You will plan and manage trade shows as well as our own event formats
You will critically challenge existing processes and assess where the targeted use of AI can meaningfully automate and improve efficiency
You will analyze registrations, attendance rates, engagement, leads, conversion, and pipeline contribution and use these insights to identify concrete ways to improve
Your profile
Several years of experience in event marketing or webinar marketing
Solid experience in the B2B SaaS environment and a good understanding of software products, complex topics, and solutions that require explanation
Experience in the end-to-end development and execution of events and webinars, from identifying topics to evaluating performance
The ability to present complex B2B SaaS topics in a clear, structured, and target-group-oriented way
An understanding of how events and webinars contribute to lead generation, conversion, and pipeline development
You can manage multiple event and webinar projects in parallel, coordinate dependencies, and ensure that timelines, responsibilities, and next steps are clear to everyone involved
You bring together different perspectives from Marketing, Sales, Customer Success, Partner Management, and Product to create a clear and compelling event format
An independent working style, a confident presence, and the ability to quickly build trust across teams and disciplines
A structured, quality-focused, and hands-on approach to work
Excellent German and good English skills, both written and spoken
Conditions & Benefits
An open-minded and friendly team working with agile methods - as proven by our Kununu Score of 4,6
Flexible & hybrid working
60 days workation per year in the EU & 2 days social leave
Company events & sports offers
Corporate benefits
Company pension scheme
Childcare allowance
EGYM Wellpass membership discount
Diverse development opportunities
You want to be part of our success story?
Are you a teamplayer looking for an opportunity to grow in an international and agile environment? Then join our team! Apply now and tell our Senior Recruiting Manager Marie why you are the right person for this job. We are looking forward to your application with CV, earliest start date and salary expectation. Please send your application documents in English.
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